About

An adaptive studio for complex, human-facing products.

Studio

Human Systems Studio

An independent experience studio for complex, human-facing products. We lead with discovery — what is broken, for whom, and how we know — then design what can ship under real constraints.

Regulated rigor (compliance-minded by default, accessibility as baseline) is transferable muscle, not a boutique fence. Same care wherever stakes are high for the person on the other side of the screen.

Solo-led. Soft collaborator model when scope needs more hands.

Make the complex navigable for real people.

The lead

Ana Rosa Lerma

Senior product and UX designer with six-plus years across startups and Fortune 100 financial services. Strongest where problems are multi-owned and trust-critical — enrollment, payments, declines, the seams between product, risk, ops, and engineering.

Completing an M.S. in Business Analytics and AI at UTRGV to strengthen product judgment. Better arguments for every design decision — not a rebrand as a junior analyst.

Based in Texas. Available for direct engagements and C2C collaboration with design consultancies.

Contact

Want to work together?

Drop a note, or book a short intro. Scoping, Sprint questions, workshop requests welcome.

Email
anarosa.lerma@humansystemsstudios.com

Preferred contact for Human Systems Studio.

Book a call
30 minutes on Calendly

A low-pressure intro.